The Dior Spring/Summer 2013 ad campaign marks Raf Simon’s first ad campaign as creative director of Dior and also Dior’s first ever print ad campaign for a main ready-to-wear collection since Spring/Summer 2011 –apart from ad campaigns for its Lady Dior and Miss Dior bags. Choosing to focus more on shooting campaigns for its beauty, eyewear, fragrance, and bag collections in recent seasons, the arrival of Raf Simons in April 2012 as artistic director is proving to be a dawn of a new age for the house of Dior.
