H&M is actually a volcano of ideas, we are still waiting for the VERSACE capsule collection, but we already know that David Beckham will have its own Underwear collection in collaboration with the most famous low cost chain H&M and it will be officially launched in February 2012.
David Beckham says "Over the past year, I've been developing my Bodywear range with my team and I'm extremely positive about what we have designed and produced, the final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, I'm excited and looking forward to showcasing the range to H&M customers from February."
This is what the H&M's head od Design thinks "David Beckham is a true icon both of sport and style. It is incredibly exciting for H&M to be entering into a long-term partnership with him for his DAVID BECKHAM Bodywear line. It is the start of an amazing adventure for us at H&M. Valentine's Day in 2012 is going to be a very exciting time indeed".
David Beckham says "Over the past year, I've been developing my Bodywear range with my team and I'm extremely positive about what we have designed and produced, the final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, I'm excited and looking forward to showcasing the range to H&M customers from February."
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Xo-Xo,L
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